OVERVIEW
The first Collective shop of 700 sq m was opened in Baneasa Shopping City, shopping center located in the northern Bucharest. The total investment value was about 500,000 Euro, the largest share being allocated to the store in Baneasa Shopping City. Launching of the new retail concept represents a first step in the expansion of the Elmec Romania fashion division, for the next 3-5 years an expansion in all major cities being expected.
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